Sawsen's journey as a young entrepreneur began by responding to a personal problem she encountered. It all started when her 6-month-old baby suffered from severe eczema. With a degree in biology in hand, she was determined to find a natural solution for her child. And she succeeded.
After this episode, she wanted to share her knowledge about natural products. Passionate about natural remedies and traditional healing practices, Sawsen wants to spread the word with ABD naturals. She developed the brand ABD naturals to share with people who also want to find all-natural products and thus specify healthy and honest information. Sawsen also wants to offer an affordable product that meets the needs of people looking for natural products. She personalizes her brand with a touch of its North African origin: natural soaps are reminiscent of the scent of jasmine and essential oils are named after the names of Tunisian cities. Meet Sawsen!