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The Team


Firdaous El Mergaoui

Firdaous El Mergaoui
Collaboratrice au blogue

Loving the events scene as well as the culinary atmosphere and travel destinations, Firdaous fully appreciates discovering new addresses, sharing her favorites, and writing a few lines about what inspires her. 

Moroccan living in Montreal, Firdaous is in love with what is beautiful and alive, she remains passionate about beautiful details from the Middle East, decorative accessories, and especially those from the Maghreb. 

She is a fan of French films and TV series and loves The Sopranos, Killing Eve and Fleabag. A coffee in hand, a playlist of Andalusian music, she loves scrolling through the pages of architecture magazines and cookbooks. 





 Sarah El.
Content Creator

Creative and with an attention for detail, Sarah is a "geek" of aesthetic refinement. She has been described as an idea machine; there's nothing that stops her from exploring new ideas.

The Maghreb abounds with unique charm and each handcrafted piece reminds her of her roots, despite the 6200 km that separates her from her native land. The story behind each handmade accessory made by a craftsman inspires her to want to reconnect with her origins.

In her spare time, she enjoys sharing a coffee with a friend, visiting museums, or even organizing "friendly" events. Enjoying the present moment and trying new experiences are her life mottos.